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Facebook marketing isn’t optional. Facebook is the most used social platform in the world, pulling in 2.29 billion daily active users.

It’s not all vacation pics and humblebrags either. For 53.2% of internet users ages 16-24, social media is their primary source of brand research. And, 66% of all Facebook users check out a local business Page at least once a week.

The truth: You need to be on Facebook.

But what should you do first? Do you need to run ads? What should you post about? Does creating a business Page mean you’re in the metaverse?

The answers to all your questions are ahead, plus a step-by-step process to start your Facebook marketing journey off right.

 

What is Facebook marketing?

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Facebook marketing is the practice of promoting a business and brand on Facebook. It can help businesses build brand awareness, grow an online following, gather leads, and sell more products or services.

Facebook marketing tactics can include:

  • Organic text, photo, or video content
  • Paid, or “boosted,” text, photo, or video content
  • Facebook Stories and Reels
  • Facebook ads
  • Facebook GroupsContests and giveaways
  • Facebook Messenger chatbots or auto-responders
  • Influencer marketing campaigns

 

How to set up Facebook for business

For those working with a limited or zero budget: You can do Facebook marketing completely for free.

Optionally, you can accelerate your growth with paid services, like Facebook ads, boosted content, or influencer/partnership campaigns.

Let’s start at the beginning: Your business’ Facebook Page. Whether you only do this and share organic content, or follow the rest of the tips in this article, you need to have a Page.

 

Setting up your Facebook Page

To create a Page:
  • Go to facebook.com/pages/create.
  • Enter a Page name and Category. You can also add a Page bio.
  • Click Create Page.
  • If you want to customize your Page, you can add your bio, a profile picture, and a cover photo.
  • Click Done.
Anyone can create a Page, but only official representatives can create a Page for an organization, business, brand, or public figure. We may also limit how many Pages you can create.

Creating a Facebook ads account

It’s a good idea to set up a Facebook ads account even if you don’t plan to use it right away.

Once you have a business Page set up, go to Facebook Ads Manager (now part of Meta Business Suite). You can add an existing Facebook ads account or follow the prompts to create a new one.

Now you can start an automated campaign, create your own campaign from scratch, or promote (“boost”) existing Page content.

 

Be an all-rounded expert in Facebook Marketing, from creating advertisements to assessing valuable Facebook audience insights.

For more information on Facebook marketing, you might want to check out Aesperon Academy’s WSQ Facebook Marketing Course!

This 2-day Facebook Marketing Course will equip you with practical strategies that can be instantly applied to your Facebook advertising campaign.

We kickstart the course with a comprehensive understanding of the benefits of using social media for digital marketing before getting familiar with customer needs based on Buyer Personas. Next, we will be creating your own exclusive Facebook page!

Following that, we’ll learn about setting up Facebook advertisements and how to use its built-in analytical tools, such as Ad Manager, Power Editor and Click-through Rate, to achieve a positive return on investment (ROI) when targeting potential customers. Once you are well-accustomed to the fundamental structures of Facebook Marketing tools, you will be ready to master the art of digital advertisement with copywriting, creative ad design, and formulating effective Facebook marketing strategies.

Finally, to end the Facebook Marketing Course, we will analyze the effectiveness of your Facebook advertising campaign using Facebook Insights, such as People and post analytics, for future digital marketing campaigns.

Sign up today!

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