Facebook Marketing and Advertising Course Singapore

Be an all-rounded expert in Facebook Marketing starting from creating advertisements to assessing valuable customer insights.

With Facebook Advertisements, businesses can effectively target marketing campaigns accurately based on demographic and personal preferences on a per-impression or per-click basis. The last step to building a digital empire is making use of Facebook Insights to analyse customer data such as how many people interacted with the ads, and how to constantly engage with them.

With 2,45 billion monthly active users on Facebook and 74% of high-income earners being Facebook users, it is no secret that businesses are leveraging on Facebook Marketing to build brand awareness and increase sales.

Course Duration
10:00 - 18:00

Facebook Marketing SkillsFuture Course Overview

Businesses spent $20.7 billion to promote their products using Facebook advertising in 2019. There is power in reaching the right audience with Facebook Marketing. 

Become highly skilled in reaching out to customers in one of the biggest marketplaces using Facebook Marketing and Advertising.

This 2-Days Facebook Marketing & Advertising Course will equip you with practical Facebook marketing and advertising strategies that can be instantly applied to your marketing campaign. We will kickstart the course by getting a comprehensive understanding on the benefits of using Social Media as Marketing channels before getting to know our customers needs based on Buyer Personas. Next, we will be creating your own exclusive Facebook page and using Ad tools such as Ads Manager, Power editor and Click-through Rate to achieve a positive return on Investment (ROI) when targeting customers.

Once you are well-accustomed to the fundamental structures of Facebook Marketing tools, we are ready to master the art of advertisement with copywriting,  ad design and formulating an effective marketing strategy. To end the course off,  we will analyse the effectiveness of our advertisements using Facebook Insights such as People and post analytics for future marketing campaigns.



Getting started on Facebook Marketing and Advertising 
  • Understand the importance of Social Media, benefits of using Facebook as a marketing platform
  • Stepping into the shoes of consumers’ decision making process using Buyer’s Journey
  • Defining target audiences by creating Buyer Persona templates
Setting up Facebook Page 
  • Identify the strengths and weaknesses of using both Facebook pages and groups for your business
  • Establish the foundations of a professional business Facebook Page and creating interactive posts
Facebook Advertising essentials 
  • Utilise Ad tools such as Ads Manager, Power Editor, Business manager when setting up Marketing campaigns
  • Understand key advertising metrics such as Click-through rates (CTR) and Conversion Rate and Return on Ad Spend (ROAS)
Setting up Facebook Ads Campaigns and Business Page Ads 
  • Setting up Ads Manager and exploring its full functions to create Facebook Ad campaigns within budgets
  • Generate web traffic to enhance brand awareness by boosting your advertisements
Application of Additional Facebook Advertising Tools 
  • Create Custom Audiences have a better control with customer engagement
  • Use Facebook Pixel to remarket and set up Pixel Events
Formulating Facebook Marketing Strategy 
  • Crafting a strategic business game plan using SWOT analysis and optimising budget
  • Utilise Facebook Insights to gather insightful customer data/trends using Facebook people and post analytics

Course Goals

By the time you finish this Facebook Marketing & Advertising Course (Synchronous E-learning) course, you should have acquired the knowledge and skills that you’ll be able to use right away at work or add to your resume.

This course will help build your confidence in understanding:

  • Customer behaviour, specifically on Buyer’s Journey and Personas in a thriving Social Media platform
  • The process of setting up a professionally done Facebook Page, important functions of Ad tools and key advertising metrics such as CTR and ROAS
  • The most appropriate Facebook Marketing Strategy and budget for your business

This course will give you the ability to:

  • Set up, run and promote your own Facebook page and Facebook Ad Campaign in Ads Manager that are aligned with your business objectives
  • Create core, custom and lookalike audiences using Facebook Pixel to optimise marketing campaign budgets
  • Track and measure the success of your campaign using Ad tools and Facebook Insights

Course Leader & Facilitator

Gavin Choo

Aesperon Academy employs experienced professionals and entrepreneurs that can bring in-depth experience from the field to the classroom each day, ensuring that we can provide the latest industry insights to our students.

Gavin is a seasoned digital marketing entrepreneur and has had over 10 years of experience in Digital Marketing under his belt. In these 10 years, he has founded several digital agencies and is also well-versed in sales, marketing, and business development. He is highly motivated, warm, and genuinely wants to see his clients realize their growth opportunities online.

Disruptive Digital, a full-service digital agency he co-founded, utilizes a unique blend of strategy, creative, and technology, and data to help clients drive growth and competitive advantages.



I do not have a background in SEO. Is this course still good for me?

YES! You’ll find a pretty wide range of students in our classroom, from: 

  • Existing marketing executives, data analysts, web developers (whether traditional or specialised) who want to upgrade and diversify their skill set and gain confidence in the world of SEO
  • Junior marketing executives, recent graduates or career changers who are seeking a foundational background in this area, to apply for related jobs and get a leg up in interviews
  • Entrepreneurs and freelancers who want to drive more brand awarenesses and drive more traffic to their business

Are there any prerequisites?

Basic computer knowledge. Prior knowledge in Digital Marketing or Facebook Marketing and Advertising will not be required. You are required to bring your laptops for the practical hands-on portions of the workshop, though.

How much does this cost?

This course is fully reimbursable with Skillsfuture Credit! So, you can fully pay for this course with Skillsfuture Credit. See XXX Instructions here.

Will I earn a certificate?

Yes! We will send you your certificate of completion when we’ve finished the course so you can add them to your resume and show it in interviews!

Looking to learn as a team?

If you are interested in creating a private training session for the people in your team, get in touch!



Prices after Skillsfuture funding for Singaporeans and PRs.

Have Questions?

Feel free to contact us!


Why you should choose Aesperon Academy


Our students are on a journey towards bettering their lives and we are honoured to be included in their journey as they better themselves. Therefore, we see a huge responsibility to deliver training experiences that meet and exceed our students’ expectations. Our students will always get what they expect and more!


Through all of the courses that we roll out, we demand excellence in every part of our students’ journey – from signing up to becoming proud alumni of our training academy.


Our students dared to take the first step out towards improving themselves and we are too. We constantly challenge ourselves to push the boundaries on our training courses and experiment with how we can drive the most value to you.