Facebook Marketing Course

Facebook Ads, Digital Marketing Strategies and more!

Be an all-rounded expert in Facebook Marketing, from creating advertisements to assessing valuable Facebook audience insights.

With 2,45 billion monthly active users on Facebook and 74% of high-income earners being Facebook users, it is no wonder that businesses are leveraging on Facebook Marketing to build brand awareness and increase sales.

With Facebook Ads Manager, businesses can effectively target marketing campaigns based on demographics and personal preferences on a per-impression or per-click basis. Building a digital empire means knowing where to pour your resources into, and knowing how to utilise Facebook Marketing can seriously boost your brand and hit those targets.

Any digital marketing strategy requires you to know your target audience intimately. Facebook makes it easy by compiling customer data, such as the number of people who interacted with your Facebook ads, along with the way they interacted. But, do you know how to harness this insight and engage your audience memorably?

Facebook can help you reach your brand and marketing objectives – if you know how to do it right. Navigating the Facebook platform can prove challenging, which is why we’ve prepared this Skillsfuture Facebook Marketing Course, just for you.

Course Duration
10:00 - 18:00

Facebook Marketing SkillsFuture Course Overview

In 2019, businesses spent $20.7 billion to promote their products via Facebook marketing campaigns. The numbers don’t lie; Facebook Business gives you the power to reach the right audience.

Want to increase your skill proficiency in reaching out to your target audience?

Harness the influence of one of the biggest marketplaces using Facebook Marketing and Advertising!

This 2-day Facebook Marketing Course will equip you with practical strategies that can be instantly applied to your Facebook advertising campaign.

We kickstart the course with a comprehensive understanding of the benefits of using social media for digital marketing before getting familiar with customer needs based on Buyer Personas. Next, we will be creating your own exclusive Facebook page!

Following that, we’ll learn about setting up Facebook advertisements and how to use its built-in analytical tools, such as Ad Manager, Power Editor and Click-through Rate, to achieve a positive return on investment (ROI) when targeting potential customers. Once you are well-accustomed to the fundamental structures of Facebook Marketing tools, you will be ready to master the art of digital advertisement with copywriting, creative ad design, and formulating effective Facebook marketing strategies.

Finally, to end the Facebook Marketing Course, we will analyse the effectiveness of your Facebook advertising campaign using Facebook Insights, such as People and post analytics, for future digital marketing campaigns.



facebook page
Getting started on Facebook Marketing and Advertising 
  • Understand the importance of social media platforms
  • Get familiar with the benefits of using Facebook as a marketing platform
  • Step into the shoes of consumers’ decision-making process using Buyer’s Journey
  • Define target audiences by creating Buyer Persona templates
set up facebook account and page
Setting Up Your Facebook Business Page
  • Identify the strengths and weaknesses of using Facebook Pages and Groups for your business
  • Establish the foundations of a professional Facebook Business Page
  • Learn to create interactive posts for social media & your Facebook page
Facebook Advertising Essentials
Facebook Advertising Essentials
  • Utilise analytics tools, such as Facebook Ads Manager, Power Editor and Business Manager, when setting up Facebook marketing campaigns
  • Understand key advertising metrics, such as Click-through Rates (CTR), Conversion Rate, and Return on Ad Spend (ROAS)
facebook marketing and advertising
Setting up Facebook Ad Campaigns and Business Page Ads
  • Setting up Ad Manager and exploring its full functions to create Facebook Ad campaigns within budget
  • Generate web traffic to enhance brand awareness by boosting your advertisements
facebook pixel and other tools
Application of Additional Facebook Advertising Tools
  • Create Custom Audiences to have better control over customer engagement
  • Use Facebook Pixel to remarket and set up Pixel Events
facebook marketing formula
Formulating Facebook Marketing Strategy
  • Crafting a strategic business game plan using SWOT analysis and budget optimisation
  • Utilise Facebook Insights to gather insightful customer data and trends

Course Goals

By the time you finish this Facebook Marketing & Advertising Course (Synchronous E-learning), you should have acquired the knowledge and skills needed to use right away at work or add to your resume.

This course will help build your confidence in understanding:

  • Customer behaviour, specifically on Buyer’s Journey and Personas on a thriving Social Media platform
  • The process of setting up a professional Facebook Page
  • The important functions of Facebook Ad tools and key advertising metrics such as CTR and ROAS
  • The most appropriate Facebook Marketing Strategy and budget for your business

This course will give you the ability to:

  • Set up, run and promote your own Facebook page and Facebook Ad Campaign in Ads Manager that is aligned with your business objectives
  • Create core, custom and lookalike audiences using Facebook Pixel to optimise marketing campaign budgets
  • Track and measure the success of your campaign using Ad tools and Facebook Insights

Course Leader & Facilitator

Gavin Choo

Gavin Choo

Aesperon Academy employs experienced professionals and entrepreneurs that can bring in-depth experience from the field to the classroom each day, ensuring that we can provide the latest industry insights to our students.

Gavin is a seasoned digital marketing entrepreneur and has had over 10 years of experience in Digital Marketing under his belt. In these 10 years, he has founded several digital agencies and is also well-versed in sales, marketing, and business development. He is highly motivated, warm, and genuinely wants to see his clients realize their growth opportunities online.

Disruptive Digital, a full-service digital agency he co-founded, utilizes a unique blend of strategy, creativity, and technology, and data to help clients drive growth and competitive advantages.

Gold Poovan Devasagayam

Gold Poovan Devasagayam

CIM UK certified Digital Marketer and a certified ACLP (Singapore) Trainer

Poovan has over 20 years of experience in management, customer service, and marketing. He is currently the Head of Marketing at a global non-profit hospitality exchange organization.

Previously, he was also in a Training and Consultancy firm where he worked with clients in the Asia Pacific and Europe to build profitable businesses and brands.

Right now, he is working towards a Life Coaching Certification and learning French!



I do not have a background in Facebook Marketing. Is this course still good for me?

YES! You’ll find a pretty wide range of students in our classroom, from: 

  • Existing marketing executives, data analysts, web developers (whether traditional or specialised) who want to upgrade and diversify their skill set and gain confidence in the world of Facebook Marketing
  • Junior marketing executives, recent graduates or career changers who are seeking a foundational background in this area, to apply for related jobs and get a leg up in interviews
  • Entrepreneurs and freelancers who want to drive more brand awarenesses and drive more traffic to their business

Are there any prerequisites?

Basic computer knowledge. Prior knowledge in Digital Marketing or Facebook Marketing and Advertising will not be required. You are required to bring your laptops for the practical hands-on portions of the workshop, though.

How much does this cost?

This course is fully reimbursable with Skillsfuture Credit! So, you can fully pay for this course with Skillsfuture Credit. See XXX Instructions here.

Will I earn a certificate?

Yes! We will send you your certificate of completion when we’ve finished the course so you can add them to your resume and show it in interviews!

Looking to learn as a team?

If you are interested in creating a private training session for the people in your team, get in touch!

“ Have always wanted to pick up a new skill and I’m glad I chose Aesperon Academy. The 2 days zoom class on Facebook Marketing was easy to understand, PowerPoint slides was clear in explanation and also there were hands on exercises to participate in after every module which I find extremely helpful. E.g. Each of us got to create our own Facebook marketing ad from scratch with guidance from the lecturer. I can only say overall experience was great. Would definitely sign up again with Aesperon Academy! ”

Ms Er

" Through this course, I got to learn how to drive more traffic to the Facebook Pages properly, incorporating with other platforms to make it more viable. The lesson layout was progressive and interactive, and I liked that the trainer was very knowledgeable and was ready to clear any doubts or questions. ”

Mr Chua

“ Today, I learned that when Facebook Marketing and Advertising is done right, it can be a good tool for growing your business! The trainer was very informative and had many good sharings. I enjoyed the Q&A sessions the most. ”

Mr Mohd

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Why you should choose Aesperon Academy


Our students are on a journey towards bettering their lives and we are honoured to be included in their journey as they better themselves. Therefore, we see a huge responsibility to deliver training experiences that meet and exceed our students’ expectations. Our students will always get what they expect and more!


Through all of the courses that we roll out, we demand excellence in every part of our students’ journey – from signing up to becoming proud alumni of our training academy.


Our students dared to take the first step out towards improving themselves and we are too. We constantly challenge ourselves to push the boundaries on our training courses and experiment with how we can drive the most value to you.