Unfamiliar with terms like long-tail keywords? Our WSQ SEO course can explain these concepts and enhance your understanding and digital marketing skills.

Uncover Long-Tail Keywords With WSQ SEO Courses

SEO can feel like an obscure language, with terms like ‘long-tail keywords’ making beginners scratch their heads.

This guide will show you why these terms are more than just jargon, their importance in SEO, and how you can master them with our course.

What are Long-Tail Keywords?

What are Long-Tail Keywords?

In SEO, long-tail keywords are specific, longer phrases that visitors are likely to use when they’re making more specific searches. They’re termed ‘long-tail’ not because of their length but because of their position in the search demand curve.

Their name comes from the visualization of search demand.

If you plot the frequency of each keyword, you’d see a large number of popular, short, generic keywords at the ‘head’ of the curve, like “shoes.” This is a competitive space, with a high number of searches but also a high level of competition.

On the other hand, long-tail keywords like “vintage red leather brogues size 6” sit on the ‘tail’ of this curve.

The search volume for each individual keyword here is low, but collectively, these unique, specific searches make up a significant proportion of the total search volume.

Importance of Long-Tail Keywords

Importance of Long-Tail Keywords

Easier to Rank, Less Competitive

Because these phrases are so specific, fewer websites are vying for the top spots in search engine results pages (SERPs).

As a result, it’s often easier to rank highly for long-tail keywords than for more generic terms. This can lead to more visibility and more organic traffic, even for new or small websites.

Lower Cost Per Click

Long-tail keywords can also help reduce your advertising costs. In pay-per-click advertising (PPC), less competition usually means lower costs. By targeting these specific phrases, you could decrease your cost per click and stretch your advertising budget further.

Higher Conversion Rates

Users searching with specific phrases know exactly what they’re looking for. They’ve already done their research, and they’re ready to take action. When they land on a site that offers what they’re searching for, they’re more likely to convert.

In other words, long-tail keywords can help you attract not just more traffic but the right kind of traffic.

Learn How to Find and Use Long-Tail Keywords With our WSQ SEO Course

SEO Course Summary

Our 2-day WSQ-accredited SEO course dives into the comprehensive details of SEO, providing participants with a solid understanding and practical skills.

One key focus of the course is on long-tail keywords. During the course, you’ll discover practical techniques to find and target long-tail keywords that your potential customers are using.

This involves understanding customer intent, using keyword research tools, and implementing the keywords in a way that maximizes their impact. You’ll also learn to analyze your website’s performance and fine-tune your long-tail keyword strategy based on real data.

By the end of this course, you’ll be equipped with the skills to make the most of long-tail keywords, reducing your advertising costs and improving your conversion rates.

The course is designed to deliver tangible results, so you can start seeing the benefits of your improved SEO skills when you start the first campaign.


Long-tail keywords play a pivotal role in securing higher rankings and improving conversion rates. Join us now – our WSQ SEO course is your stepping stone to becoming proficient in this essential aspect of digital marketing.


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